Working at the intersection of brand, marketing & product, I had the opportunity to be a part of the monumental rebrand of Linkedln.
Our objective was to create a coherent visual identity system that builds stronger emotional connections and highlights the importance of community. We set out to create a brand that people love.
As part of the core development team, I helped oversee the creation of the new brand guidelines and design systems. This included making updates to the logo, typography, color, motion & gestures, voice/tone, best practices for accessibility, photography, icon and illustration usage.
2. Creative Direction & Team Leadership
3. Visual Design Systems
4. Communication Design
5. Product Design
LinkedIn
2017-2022
2017-2022